Client: White City Tel Aviv
Visual identity for an exclusive collection of historical photographs portraying Tel Aviv - Jaffa's evolution over the past century. Inspired by the Middle Eastern city and it’s Bauhaus architecture.


The logo is inspired by classics mid-20th century Art Deco and Bauhaus styles, with minimal and geometric lines for representing the building and the middle-eastern environment.

Color variations for the logo







Typography is based on 2 fonts, representing the eclectic and modern architecture of Tel Aviv - Jaffa: The classical bold serif font for titles and the geometric and thin for the informative texts.
